Viva e Deixe Viver: Storytellers and Fairy Tales Advertising

Viva e Deixe Viver: Storytellers
Sometimes a story is worth a prayer.

These work best in a Catholic dominant country where the iconography makes more sense to a larger population. They are beautiful images. And then the surprise is that the posters are for a storytellers' organization. The smaller print says, "Our voluntary storytellers visit hospitals and cheer up sick children, helping their healing. Help us to keep on doing this work." That is a lovely organization to support.

Advertising Agency: Z+ Comunicação, São Paulo, Brazil
Creative Directors: Alan Strozenberg, Leo Macias
Art Director: Elias Carmo
Copywriter: Leandro Leal
Illustrator: Gelmi
Via Ads of the World.


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