From Once Upon a Time Creators Talk Willingham, Lindelof and Icons, another article you should read in its entirety if you are a fan.
But what has it been like to have that very specific base for characters and world to build on. People really know the ins and outs of these versions of things. Does that make storytelling any easier for you, or do you want to go in and reestablish a bunch of the ground rule?
Kitsis: I think it’s a mixture of both. What Adam and I really tried to set out and do was not just tell the stories you already knew but tell the ones you didn’t know. That’s why we started the pilot with the end of Snow White and then saw what took place after. It’s the perfect example in how we open on the glass coffin since it’s the most iconic image ever, but then we take you into the relationship between her and Prince Charming. There are certain stories like Cinderella or Hansel & Gretel that have such iconic elements to them, but then the challenge becomes revealing a piece you never knew before or putting a fun twist on it.